Sustainability with MAD Wealth
What does it look like when sustainability is built into the foundation of an accounting firm,not added as an afterthought?
In this episode of the Karbon Excellence Awards podcast, host Twyla Verhelst speaks with Karla Hourigan, Co-Founder of MAD Wealth, about how the firm is redefining success through a model of holistic wealth. Founded on the belief that profit alone isn’t a complete measure of success, MAD Wealth helps businesses become profitable, sustainable, and impactful, unlocking what Karla calls “the good in business.”
Karla shares how sustainability became a natural extension of the firm’s values, from embedding measurable environmental practices into daily operations to offsetting more than 150% of their emissions and launching carbon accounting services for clients. She also explains how education, mentorship, and client engagement play a central role in driving real change.
The conversation also explores MAD Wealth’s broader impact initiatives, including global partnerships and humanitarian programs that connect accounting work with meaningful outcomes for people and communities.
MAD Wealth is the 2025 Karbon Excellence Award winner for Sustainability, recognized for demonstrating how purpose-driven accounting can create measurable impact for businesses, communities, and the planet.
Creators and Guests
Host
Twyla Verhelst
Twyla is a CPA with a passion for transforming the accounting profession. She co-founded an advisory-led accounting firm and a technology startup, emphasizing innovation and community engagement. She has built accountant channels and accounting partnerships at leading fintech companies, driving initiatives that empower accountants to embrace technology and AI to modernize their practices.
Guest
Karla Hourigan
Karla Hourigan is the Co-Founder of Australian accounting firm, MAD Wealth. A visionary leader, Karla harnesses her passion for people and technology to discover innovative ways to drive positive change and ‘Make A Difference’ in the world through accounting and finance. She has been named 'Top 50 Women in Accounting' and 'Young Entrepreneur of the Year'.
